Perspective

Via Design Observer:
No two people see exactly the same thing. When viewing a piece of work, clients see one thing, designers another. In his 1943 book The Art of Seeing Aldous Huxley called this “the mental side of seeing”. Huxley observed that if a naturalist walks through a forest, they would see things that no layperson would see. It’s the same with design: as soon as we become professional designers we lose the ability to look at our work in an untutored way. We see it “differently”, which causes much of the frustration and antagonism that exists between clients and designers.