Jargon is Only the Beginning
On corporate use of the word "leverage"
A meticulously conducted survey taken in my living room shows that 99 percent of all uses of “leverage” stand in support of puffed-up marketing crap that makes its authors look like big dorks. Like “solution,” the word no longer carries any special bonus inflection, and bears the added disadvantage of sounding pretentious.
Also:
Solution: Meaningless, Self-Indulgent, Arrogant
Finally:
A Call to Arms
A meticulously conducted survey taken in my living room shows that 99 percent of all uses of “leverage” stand in support of puffed-up marketing crap that makes its authors look like big dorks. Like “solution,” the word no longer carries any special bonus inflection, and bears the added disadvantage of sounding pretentious.
Also:
Solution: Meaningless, Self-Indulgent, Arrogant
Finally:
A Call to Arms
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