Wednesday, July 06, 2005

Jargon is Only the Beginning

On corporate use of the word "leverage"

A meticulously conducted survey taken in my living room shows that 99 percent of all uses of “leverage” stand in support of puffed-up marketing crap that makes its authors look like big dorks. Like “solution,” the word no longer carries any special bonus inflection, and bears the added disadvantage of sounding pretentious.

Also:
Solution: Meaningless, Self-Indulgent, Arrogant

Finally:
A Call to Arms

0 Comments:

Post a Comment

<< Home